Excellent food for thought in this article:
Does the UK have the kind of customers found in mainland Europe? Do Brits buy because they ‘have to’, not because they want to?
With electric bikes very much in focus this month, much thanks to the Bicycle Association calling a second gathering of the trade to discuss the market’s future, it seems fitting to do a bit of thinking out loud on the topic.
First of all, if you’ve yet to read the summary of the meet, perhaps head here first to read what the professionals had to say during the late November meet.
Now, let’s not beat around the bush – the evolution of the market in the UK has been like watching paint dry, thus far, at least. In my opinion, the UK’s demographic will never really change, no matter how flashy the bikes and technology to back them becomes. The electric bike is largely suited to the over 50s rider with creaky knees and anyone who requires that little extra bit of push up a hill, whether it be down to disability, or simply bought as the first stepping stone in a regime to get in shape.