This is a new company. You can read a review of the two bikes they sell at AtoB magazine. The current edition is a free download. To subscribe is £15 a year. Worth it IMHO.
Although not designed (frame etc) by the two young entrepeneurs behind the company, it’s interesting that one is a product design graduate from the Glasgow School of Art. That may explain the beautifully simple look of the bikes, and the fact that they started with a question: ‘why(is) this exciting new technology… growing so slowly in Europe(?)’ They aim to produce ‘a workable yet affordable bike’. Interesting two-speed automatic hub gears.
Visit their site here.